Design reimagined
A long turbulant journey behind, and yet still gladly so young. Rebranding and reimagining design & direction under the same philosophy in an ever transforming world is inevitable. As a designer, after consciously deciding to venture into the more corporate as opposed to creative which turned out better than planned. It turned out into a journey of processes & procedures venturing into new territory. Well needed new territory to advance my expertise and knowledge of the operational and data embedded side of the fashion. This is what I got to know as the business side of fashion, although the entire process is a chain, this is definitely what a creative mind does not think of when getting into the creative spaces of fashion. It was a decision worthwhile and it is quiet important to know just how much to take in before you are fully in and find it hard to get out. It might be a rather confident statement to say that the design never goes away, but it is true. the mind is constan
