Monday, July 12, 2010

Shooting people doesn't kill them, exposure does...


As everyone one knows I'm part and forefront of not only the crew but the Smarteez generation. About twelve months ago we had an idea stolen from us buy white collar corporates which hurt us deeply because it felt like our baby had been snatched from our hands. It does not only qualify as plagiarism but also as exploitation. Sad thing is we were not the only victims to this exploitation, fellow 'peers' if I can call them that fell victim to this because of a desire for fame, status and belonging which we all go through as young creatives.
In the previous two odd years when blowing up and getting popular in industry we have been warned by many who have in the past gone through what we were as aspiring creatives about how too much exposure and do more good than harm. I believe the amount I've recieved does me good in a sense that me wanting to break my brand and self into an international audience would be somehow easier because we(Smarteez and I) have been made into rock stars by good friends and colleages, the likes of freelance and Colors magazine photographer Chris Saunders, freelance award winning journalist Milisuthando Bongela and acclaimed photographer Lolo Veleko.

Fame comes at a price which in our case is too much to handle for others, with ideas so big they can result in the exploitation of many. The Smarteez aesthetic has spread country wide leaving room for more of this exploitation to happen and so much so that it blindfolds the victims into them not seeing or believing that they're part of the generation as too. We have been bad mouthed, copied and tarnished for being an original South African street youth culture which In my mind should be celebrated and supported, I know I'd do that even if I wasn't any part of it.

The moral is that as much as we might be hungry to express our individual identity and creativity which is mostly supported by the lenses we love so much, they can kill us too. The trick is to find yourself within your space and use it wisely by taking your time and not succumbing into the pressure to deliver. Living and riding on peoples ideas, creativity and fame will never be in fashion and I can bet the bit of my fame I have on it. The exposure can kill you, so do not forget your sun blocks.


Reference Quote:

"Nale especially hates it when people believe she is aligned with the Smarteez. The Smarteez's dogmatic allegiance to a particular dress sense doesn't sit well with Nale's reverence for individualism. "
"The Smarteez thing is a trend. But it is even worse because there is no room for individual style: they are all the same. It's like a uniform. If two or three of them get tired of dressing the same way then what happens to the group? If I get tired of sneakers and decide to invest in heels it wouldn't affect my friendship with Guy," says Nale.

Wednesday, July 7, 2010

Brand innovation


Last night I attended the brand innovation information session at Vega school of branding and communication in Johannesburg where i'll be furthering my studies after graduating in fashion. I was privelaged enough to get a bursury as remuneration for being the 'face' of the instition during the 2010 period. It only took a phone call for everything to happen so yes I do believe in miracles.

I'm just excited by the possiblilties of the merger between my fashion knowledge and soon to be aquired branding forward thinking skills, it could possibly land me as an innovater in fashion branding in South Africa and possibly the world. I'd be able to help fashion brands and friends of industry because the world is constantly changing and evolving and so does the mindset of the consumer, which is why this is such a good platform to stay ahead on trends fashion and otherwise.

First time for everything
















From my heart to yours I'd like to invite you to share with me my experiences through my journey as a creative and self brand embassador.


By following this blog you will be updated on happenings of the Kepi Mngomezulu clothing line and progress on other levels, new stockists, photo shoots, exibitions, sales and fashion shows. It will be a platform where you can get involved in my creative happenings and get invloved with my journey through it.

The following photographs are from my debut range started in 2010 shot by London college of fashion honors photography student Jonty van Zeller for his dissertation. The theme was 'everyday is Sunday' reflecting on the Sunday culture of dressing up and looking good in the township. The range had a few sales for a debut range but the rest of it will be available for less at the LISOF fashion sale at the end of July 2010 in Johannesburg, I'll keep you updated on that.

Hope you enjoy the blog and please do not forget to spread the word about it as it aims to inspire from is once once again from my heart to yours. http://jontyvz.blogspot.com