Design reimagined

A long turbulant journey behind, and yet still gladly so young. Rebranding and reimagining design & direction under the same philosophy in an ever transforming world is inevitable. 

As a designer, after consciously deciding to venture into the more corporate as opposed to creative which turned out better than planned. It turned out into a journey of processes & procedures venturing into new territory. Well needed new territory to advance my expertise and knowledge of the operational and data embedded side of the fashion. This is what I got to know as the business side of fashion, although the entire process is a chain, this is definitely what a creative mind does not think of when getting into the creative spaces of fashion.

It was a decision worthwhile and it is quiet important to know just how much to take in before you are fully in and find it hard to get out. It might be a rather confident statement to say that the design never goes away, but it is true. the mind is constantly working and solving problems finding design solutions because that is who you are. Everyday living and the surrounding environment requires constant solving of problems because that is the essence of design, and the solutions will be based on your design philosophy and how the creative interprets their story.

Under the same philosophy of creating new classic contemporary street style, the brand decided to have a look into the future and adopted strategies looking into the future. This rebrand comes after acquired experience from a data driven corporate ways of fashion to what it'll mould into.